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Mobile Advertising Influences 18-24-Year-Olds Most

Usage* of picture/video phones is up 17% for all adults according to an analysis of BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants (v. Dec. 06). (more…)

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Online Lead Generation Delivers, but Can Be Better Used

The vast majority of company respondents (82%) and agency respondents (85%) expect online lead generation to be more important to their own or their clients’ organizations over the next 12 months,...

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Top 10 Portal Frontpages – May 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Games Websites – May 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Ad Network Pricing Keeps Falling as Social Networks’, Gaming Sites’ Improve

Overall monetization in the online ad industry dropped 0.7% in May from April, following a 23% drop in April from March, according to the PubMatic Ad Price Index, a bimonthly report of online ad...

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US Advertising Spending Flat in First Quarter

Advertising spending for the first quarter of 2008 remained essentially flat compared with the same period last year, with gains in ad spend for some media and declines for others, according to...

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Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April

US internet users viewed 11 billion online videos during in April, with Google’s YouTube.com alone accounting for more than 4 billion of that total, and the top 10 comprising 55% of the total,...

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Top 10 US Social-Network and Blog-Site Rankings Issued for May

Top US social-networking site MySpace.com‘s unique audience (UA) was up 7% in May compared with May ’07, but second-place Facebook‘s was up some 83% from a year earlier, according to custom lists...

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Top 10 Current Events & News Online Destinations – May 2008

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Top 10 US Online Video Properties – April 2008

For site rankings by number of videos viewed (rather than number of viewers), see related story: “Top 10 Video Sites Account for Half of 11 Billion Videos Viewed Online in April.” Note: Rankings based...

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West Coast TV and Radio Markets Show Greatest Revenue Growth Potential

Small-to-midsize radio and TV markets in the Pacific region, especially in metro areas with large Hispanic populations, have the greatest potential forrevenue growth, according to SNL Kagan’s “Radio/TV...

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Internet Advertising Revenues Up 18.2% YOY in Q1

Internet advertising revenues reached $5.8 billion in the first quarter of 2008 – an 18.2% increase from the year-earlier period and the second-highest quarter recorded after the previous quarter’s...

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One in Four Online Users Visit Social-Networking Sites

Social-interaction platforms, such as top-ranked MySpace and Facebook, have grown dramatically in recent years, with one out of every four people online now visiting social-networking sites, according...

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82% of Gamers React Positively to Contextual In-Game Ads

Most video-gamers react positively to in-game ads – some 82% say the games are just as enjoyable with such ads as without them – according to a study conducted by Nielsen BASES and Nielsen Games on...

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